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Posts tagged as “Yeezy”

Adidas Reports $441 Million in Lost Sales After Breakup With Kanye West and Yeezy Brand

Adidas has suffered a 400 million euro ($441 million) loss in sales due to its breakup with rapper Ye and his Yeezy shoe brand. CEO Bjorn Gulden said the company is “getting closer and closer to making a decision” on what to do with the 1.2 billion euros ($1.3 billion) worth of unsold Yeezy shoes, and that the “options are narrowing.” He added that Adidas is “working hard to make sure that we can come up with a solution that is beneficial for all parties involved.”