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Posts tagged as “Villanova University”

Super Bowl Ads 2021: Bringing Comfort and Joy to Viewers with A-List Celebrities, Humor, and Cuddly Dogs

The 2023 Super Bowl between the Philadelphia Eagles and the Kansas City Chiefs was watched by tens of millions of viewers, and companies paid up to $7 million for a 30-second spot. Advertisers sought to bring a sense of comfort and joy to viewers, and the ads featured a mix of celebrities, humor, nostalgia, music, and plenty of cuddly dogs. Charles Taylor, marketing professor at Villanova University, noted that this year's ads took a very light touch and focused on being fun and making the viewer feel good.