On July 2, the U.S. Coast Guard confirmed the deaths of all five passengers aboard the Titan submersible, which had gone missing four days prior. In response, a Subway restaurant in Georgia posted a roadside sign reading “Our subs don’t implode”, sparking backlash and criticism from the public. Subway has since removed the sign and issued an apology, expressing their condolences to the families of those affected by the tragedy and taking steps to ensure that such insensitivity does not happen again.