The Dawn Project is using a Super Bowl ad to draw attention to the potential dangers of Tesla's "Full Self-Driving" system. The ad shows a Tesla running over a child-sized dummy and a fake baby in a stroller in a series of tests. The nonprofit group is calling out Tesla for allegedly knowing for more than six months that its software could cause potential dangers to pedestrians and drivers. The ad is part of a trend of more serious Super Bowl ads this year, and it remains to be seen if it will have the desired effect.