Taco Bell has declared a mission to liberate "Taco Tuesday" and has filed a petition with the U.S. Patent and Trademark Office to cancel the trademark currently owned by Taco John's. The company is arguing that the phrase should be freely available to all who make, sell, eat and celebrate tacos. Taco Bell is not seeking any financial compensation from Taco John's, but rather to ensure that the phrase is available to all. The U.S. Patent and Trademark Office will now review the petition and make a decision on the trademark.