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Posts tagged as “Modelo Especial”

ABInBev Reports U.S. Revenue Decline in Second Quarter of 2020, Bud Light Slips to Second Place

Anheuser-Busch InBev, the world's largest brewer, reported a 10.5% decline in U.S. revenue in the second quarter of 2020 due to a drop in Bud Light sales, which has slipped into second place behind Modelo Especial. The company attributed the decline to a conservative backlash against a campaign featuring transgender influencer Dylan Mulvaney. ABInBev is attempting to boost sales with new products and marketing campaigns, and remains optimistic about the future.