Key takeaways:
- Chick-fil-A is launching its first plant-based entrée: a breaded cauliflower sandwich.
- The sandwich is being tested in select restaurants in Denver, Charleston, and Greensboro.
- Chick-fil-A is hoping that its new plant-based sandwich will be a hit with customers and will be monitoring customer feedback from the test locations.
Chick-fil-A is taking a step into the plant-based food market with the launch of its first plant-based entrée: a breaded cauliflower sandwich. The sandwich is being tested in select restaurants in Denver, Charleston, South Carolina, and the Greensboro, North Carolina area.
Leslie Neslage, director of menu and packaging, said in a statement that the sandwich was inspired by the chain’s original Chick-fil-A Chicken Sandwich. The cauliflower sandwich closely resembles the chicken sandwich, but uses breaded and pressure-cooked cauliflower in place of meat.
Chick-fil-A has been working on the plant-based sandwich for nearly four years, as the demand for plant-based food has grown. According to a survey by the Plant Based Foods Association, 70% of consumers are looking beyond familiar foods for plant-based options.
The cauliflower sandwich is part of Chick-fil-A’s effort to provide more plant-based options to its customers. The chain has also recently added a vegan-friendly Superfood Side to its menu, which contains kale, broccolini, and dried cherries.
Chick-fil-A is hoping that its new plant-based sandwich will be a hit with customers. The chain will be monitoring customer feedback from the test locations to determine whether the sandwich will be added to its permanent menu.
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