Key takeaways:
- AMC Entertainment is introducing a new ticket pricing system based on seat location.
- The new system will allow customers to “pay less, or more, for a movie ticket based on their seat selection.”
- The new system is expected to roll out at all AMC theaters by the end of the year.
AMC Entertainment, the largest movie theater chain in the United States, announced on Monday that it will be introducing a new ticket pricing system based on seat location. The initiative, called Sightline at AMC, will roll out at all of its roughly 1,000 movie theaters by the end of the year.
The new approach prices seats based on how good their views of the screen are. Seats in the front row of the theater will be sold at a discount at the lowest price point, while the highest-end “Preferred” tier are in the middle of the theaters and will be priced at a “slight premium” compared to its “Standard” tier. The theater chain says the “Standard” tier will remain the most common choice and will be sold for the “traditional cost of a ticket.”
The new pricing system is designed to give moviegoers more options when it comes to selecting their seats. AMC said in a statement that the new system will allow customers to “pay less, or more, for a movie ticket based on their seat selection.”
AMC is the first major theater chain to introduce a tiered pricing system based on seat location. It is unclear how other theater chains will respond to the new system, but it is likely that other chains will follow suit in the near future.
The new pricing system is expected to roll out at all AMC theaters by the end of the year. It remains to be seen how customers will respond to the new system, but it is clear that AMC is looking to give customers more options when it comes to selecting their seats.
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