Key takeaways:
- DraftKings issued an apology after using the September 11th, 2001 terror attacks to promote betting on baseball and football games on the anniversary of the tragedy.
- The promotion was met with an outcry on social media from people offended by the insensitive nature of the promotion.
- The incident has highlighted the need for companies to be mindful of the potential sensitivities of their promotions and to ensure that they are not exploiting tragic events for commercial gain.
Sports betting company DraftKings has issued an apology after using the September 11th, 2001 terror attacks to promote betting on baseball and football games on the anniversary of the tragedy.
The promotion, titled “Never Forget”, required three New York-based teams – the Yankees, Mets and Jets – to win their games on Monday, the 22nd anniversary of the attacks on the World Trade Center and Pentagon and the downing of a passenger jet in a field in Pennsylvania.
The promotion was met with an outcry on social media from people offended by the insensitive nature of the promotion. DraftKings subsequently removed the promotion and issued an apology.
In a statement, DraftKings said: “We regret the insensitivity of our Never Forget promotion. We apologize to anyone who was offended and have removed the content.”
The tragedy of September 11th, 2001 killed nearly 3,000 people and is still remembered and mourned by many. DraftKings’ promotion was seen as a disrespectful attempt to capitalize on the tragedy for commercial gain.
The incident has highlighted the need for companies to be mindful of the potential sensitivities of their promotions and to ensure that they are not exploiting tragic events for commercial gain.
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