America First Legal Foundation Files Federal Civil Rights Complaint Against Kellogg Co. Alleging Race-Based Discrimination and ‘Woke’ Ideology

Kellogg Co. is facing a federal civil rights complaint from America First Legal Foundation, a conservative legal group founded by former President Donald Trump’s ex-senior adviser Stephen Miller. The complaint, filed with the U.S. Equal Employment Opportunity Commission, alleges that Kellogg’s is “engaging in illegal, race-based discrimination” and has attempted to “politicize and sexualize its products.”

In a letter to the EEOC, America First Legal Foundation’s senior counselor, Reed D. Rubinstein, wrote that Kellogg’s, a publicly traded company, “engages in unlawful employment practices by seeking to ‘balance’ its workforce based on race, color, national origin, and sex.” Rubinstein further claimed that Kellogg’s “employment practices are unlawfully based on ‘equity,’ which is a euphemism for illegal discrimination.”

The complaint also alleges that Kellogg’s has sought to “impose a ‘woke’ ideology on its employees and customers” and has “engaged in a pattern and practice of discrimination against its employees and customers based on their race, color, national origin, and sex.”

America First Legal Foundation is asking the EEOC to investigate Kellogg’s policies and programs and to take “appropriate action” to ensure that the company is in compliance with federal civil rights laws.

Kellogg Co. has yet to comment on the complaint. The EEOC has not yet responded to the complaint. It remains to be seen how the EEOC will respond to the complaint and what action, if any, it will take.