Key takeaways:
- Taco Bell has won a major victory in its quest to make “Taco Tuesday” free of trademark restrictions.
- The term “Taco Tuesday” has been trademarked for more than 40 years by Taco John’s.
- Taco Bell’s victory in this case means that the phrase “Taco Tuesday” is now free for all to use.
Taco Bell has won a major victory in its quest to make “Taco Tuesday” free of trademark restrictions. Cheyenne-based Taco John’s has formally abandoned its decades-old claim to own the phrase in 49 states, ending a high-profile spat with Taco Bell.
The dispute began when Taco Bell filed a challenge with the U.S. Patent and Trademark Office in May, urging the agency to cancel the trademark so that it would be free for all to use. Taco John’s CEO Jim Creel said in a statement that paying millions to defend the trademark didn’t “feel like the right thing to do.”
The term “Taco Tuesday” has been trademarked for more than 40 years by Taco John’s, a fast-food chain from Wyoming. While people across the globe have long enjoyed tacos on Tuesdays (and other days), the phrase has become a well-known term often used in marketing campaigns.
The company announced on Tuesday that it would abandon the United States Patent and Trademark Office registration for the popular term. However, the dispute looks to keep simmering on the Jersey Shore, where Gregory’s Restaurant & Bar in Somers Point promised to keep fighting Taco Bell over the exclusive right to hold “Taco Tuesday” promotions in New Jersey.
Taco Bell’s victory in this case means that the phrase “Taco Tuesday” is now free for all to use. This is a major win for the company, and for taco lovers everywhere.
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