Key takeaways:
- Bed Bath & Beyond website relaunched under its new owner, Overstock.com
- Customers visiting the new website will see up to $50 of loyalty reward points reinstated from former Bed Bath & Beyond customer accounts
- Customers can take advantage of a number of perks, such as 20% off, transfer of membership, and all current rewards for members of Club O
Overstock.com, the online retail giant, has breathed new life into the iconic home goods retailer, Bed Bath & Beyond, which declared bankruptcy earlier this year. On Tuesday, the Bed Bath & Beyond website relaunched under its new owner, Overstock.com.
Overstock CEO Jonathan Johnson said the goal is to combine Bed Bath’s brand name with Overstock’s business model “to create a business that can soar.” As part of the relaunch, customers visiting the new website will see up to $50 of loyalty reward points reinstated from former Bed Bath & Beyond customer accounts.
In addition, customers can take advantage of a number of perks, such as 20% off, transfer of membership, and all current rewards for members of Club O, Overstock’s former loyalty program, to a new Welcome Rewards loyalty program. Furthermore, anyone who downloads the new Bed Bath & Beyond mobile app will receive 25% off their initial purchase.
The relaunch of Bed Bath & Beyond marks a new chapter for the iconic home goods retailer, which filed for bankruptcy in April. With the combination of Bed Bath’s brand name and Overstock’s business model, the new venture is sure to be a success.
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