Meta Platforms Set to Launch New Microblogging App Threads, Rivaling Twitter

Meta Platforms, the owner of Facebook and Instagram, is set to launch a new microblogging app called Threads on Thursday, July 6th. The app is expected to rival Twitter and will allow users to retain their followers from Instagram and keep the same username.

The launch of Threads comes days after Twitter CEO Elon Musk announced a temporary cap on how many tweets users can view per day, which prompted outcry from many on the platform.

According to the app listing on Apple’s App Store, Threads is described as “Instagram’s text-based conversation app.” A screenshot preview of the app shows that it will allow users to discuss topics from current events to what’s trending.

Meta Platforms has not yet released any further details about the app, but it is expected to be released on Thursday. It is unclear how the app will compare to Twitter, but it is likely that it will offer a similar experience.

It remains to be seen how Threads will fare in the competitive microblogging market, but it is sure to be a major player in the space. With the launch of Threads, Meta Platforms is looking to capitalize on the recent controversy surrounding Twitter and offer users an alternative platform.