Key takeaways:
- Dylan Mulvaney, a transgender TikTok star, accused Bud Light of failing to support her after a promotional campaign led to transphobic hate.
- Mulvaney said Bud Light never reached out to her after the backlash and only sent her a personalized can with her face on it.
- The 26-year-old trans activist has since received an outpouring of support from her fans and other influencers, while Bud Light has yet to comment on the situation.
Transgender TikTok star Dylan Mulvaney has accused Bud Light of failing to support her after she experienced a wave of transphobic hate following a promotional campaign with the company earlier this year.
Mulvaney, who has 10.6 million followers on TikTok, said she was hired by Bud Light for a promotional campaign during March Madness and posted a sponsored video on Instagram advertising the beer. The campaign led to outrage from right-wing leaders and consumers who felt threatened by the top-selling brewer’s decision to work with a trans person.
In a video posted on Thursday, Mulvaney said Bud Light never reached out to her after the backlash and that she was sent a personalized can with her face on it, which she said she loved.
“For a company to hire a trans person and then not publicly stand by them is worse, in my opinion, than not hiring a trans person at all,” Mulvaney said.
The 26-year-old trans activist has since received an outpouring of support from her fans and other influencers, who have praised her for speaking out against the company. Bud Light has yet to comment on the situation.
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