Key takeaways:
- The FTC has filed a lawsuit against Amazon for using deceptive tactics to enroll consumers into its Prime program without their consent.
- The FTC claims Amazon has been using so-called “dark patterns” to push consumers into signing up for Prime without their knowledge, and has made it difficult for them to cancel their subscription.
- The FTC is seeking a court order to stop Amazon from using deceptive tactics to enroll consumers into Prime, and to provide refunds to those affected. It is also seeking civil penalties for Amazon’s alleged violations.
The Federal Trade Commission (FTC) has filed a lawsuit against Amazon, alleging the online retailer has been using deceptive tactics to enroll consumers into its Prime program without their consent. The FTC claims Amazon has been using so-called “dark patterns” to push consumers into signing up for Prime without their knowledge, and has made it difficult for them to cancel their subscription.
The complaint, filed in Washington state, said Amazon has been tricking “millions” of consumers into enrolling in the Prime program by using deceptive designs. This includes presenting consumers with a button to complete their transactions, without making it clear that it would also enroll them into Prime. The FTC also claims Amazon has been deliberately slowing or rejecting changes that would make it easier for consumers to cancel their subscription.
FTC Chair Lina Khan said in a statement, “Amazon tricked and trapped people into recurring subscriptions without their consent, not only frustrating users but also costing them significant money.” The FTC is accusing Amazon of violating the FTC Act and the Restore Online Shoppers’ Confidence Act.
Amazon has not yet responded to the lawsuit. The FTC is seeking a court order to stop Amazon from using deceptive tactics to enroll consumers into Prime, and to provide refunds to those affected. It is also seeking civil penalties for Amazon’s alleged violations.
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