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Target Corporation Announces Changes to LGBTQ Merchandise Ahead of Pride Month Following Backlash and Violent Confrontations

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Key takeaways:

  • Target Corporation has announced changes to its LGBTQ merchandise nationwide ahead of Pride month, following an intense backlash from some customers and violent confrontations with its workers.
  • The company is making adjustments to its plans, including removing items that have been at the center of the most significant confrontational behavior.
  • Target’s decision has been met with mixed reactions from the LGBTQ community, with some praising the company for taking a stand against violence and for its commitment to inclusivity, while others have criticized the move as a sign of capitulation to those who oppose LGBTQ rights.

Target Corporation has announced changes to its LGBTQ merchandise nationwide ahead of Pride month, following an intense backlash from some customers and violent confrontations with its workers.

In a statement Tuesday, Target said that it had experienced threats that impacted its team members’ sense of safety and wellbeing while at work. As a result, the company is making adjustments to its plans, including removing items that have been at the center of the most significant confrontational behavior.

The company did not specify which items it was removing, but among the ones that garnered the most attention were “tuck friendly” women’s swimsuits that allow trans women who have not had gender-affirming surgery to wear them.

Target’s decision has been met with mixed reactions from the LGBTQ community. Some have praised the company for taking a stand against violence and for its commitment to inclusivity, while others have criticized the move as a sign of capitulation to those who oppose LGBTQ rights.

The changes come as Target prepares for Pride month, which is celebrated in June to commemorate the Stonewall riots of 1969. Target has been a major supporter of the LGBTQ community, and has previously released Pride-themed merchandise and hosted events in its stores. The company said it will continue to celebrate Pride month and support the LGBTQ community.

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