Taco Bell Takes a Stand to Liberate “Taco Tuesday” for All

Taco Bell, the multinational fast-food chain, has declared a mission to liberate “Taco Tuesday” for all. The company has filed a petition with the U.S. Patent and Trademark Office to cancel the trademark currently owned by fast-casual rival Taco John’s.

Taco Bell’s attorneys argue that the phrase “Taco Tuesday” should be freely available to all who make, sell, eat and celebrate tacos. The company claims that too many businesses and others refer to “Taco Tuesday” for Taco John’s to be able to have exclusive rights to the phrase.

In a statement, Taco Bell said that it is honoring people’s right to come together and celebrate the joys of tacos, on Tuesdays and every other day. The company also noted that it is not seeking any financial compensation from Taco John’s, but rather to ensure that the phrase is available to all.

The U.S. Patent and Trademark Office will now review the petition and make a decision on whether to cancel the trademark. It is unclear how long the process will take, but Taco Bell is hopeful that the trademark will be cancelled and that “Taco Tuesday” will be available to all.