Google Develops AI-Powered Search Engine “Project Magi” to Compete with Microsoft’s Bing

Last month, Google employees were reportedly in a state of panic after learning that Samsung was considering making Bing the default search engine on its devices instead of Google’s. This shift comes three months after Microsoft’s Bing search engine began to use technology similar to that which powers the AI chatbot ChatGPT.

In response to the heightened competition, Google is developing a new AI-powered search engine called Project “Magi.” Shares of Google-parent Alphabet fell more than 3% in early trading Monday after news of the project sparked concerns that its core search engine could lose market share to AI-powered rivals, including Microsoft’s Bing.

Project Magi is powered by technology called generative AI, which is also used to power ChatGPT. This technology has only been available to a select few companies, but Google is now making it available to the public. The search engine will be able to generate more accurate results and provide more personalized experiences for users.

Google is also making changes to its existing search engine to make it more AI-friendly. This includes introducing new features such as natural language processing, which will allow users to ask questions in a more natural way.

Google’s efforts to stay ahead of the competition are being closely watched by industry analysts. While it remains to be seen how successful Project Magi will be, it is clear that Google is taking steps to ensure that its search engine remains the go-to choice for users.