Twitter Removes Blue Check Marks from Accounts that Don’t Pay Monthly Fee in Effort to Improve Content Accuracy and Authenticity

Twitter is making changes to its verification system, which will affect many of its high-profile users. The blue check marks that have been used to verify identities and distinguish them from impostors will be removed from accounts that do not pay a monthly fee to keep them.

The cost of keeping the marks varies depending on the type of user. Individual web users are charged $8 a month, while organizations are charged a starting price of $1,000 monthly, plus $50 for each affiliate or employee account.

Twitter had about 300,000 verified users under the original blue-check system, many of them journalists, athletes and public figures. The company began making good on its promise to remove the blue checks from accounts that don’t pay a monthly fee on Thursday.

The changes to the verification system are part of Twitter’s efforts to ensure the accuracy and authenticity of its content. It is hoped that the new system will help to reduce the number of impostors on the platform and ensure that users are able to trust the content they are viewing.