Key takeaways:
- Amsterdam is launching a campaign to discourage British tourists from visiting the city for the purpose of getting “trashed”.
- The campaign targets visitors between the ages of 18 and 35, and shows a video advertisement to those who search online for terms such as “stag party Amsterdam”.
- The campaign is part of Amsterdam’s efforts to tackle nuisance tourism, and to ensure that tourists are aware of the consequences of their actions.
The city of Amsterdam is launching a new campaign to discourage British tourists from visiting the city for the purpose of getting “trashed”. The campaign, which targets visitors between the ages of 18 and 35, will show a video advertisement to those who search online for terms such as “stag party Amsterdam”, “cheap hotel Amsterdam” or “pub crawl Amsterdam”.
The video shows an intoxicated man being arrested and jailed, with the accompanying text reading: “Coming to Amsterdam for a messy night + getting trashed = €140 fine + criminal record = fewer prospects.” The message is clear: the city is asking young British men to “stay away” if they plan to visit the city to cut loose and “go wild”.
The campaign is part of Amsterdam’s efforts to tackle nuisance tourism, which has become an increasing problem in the city. Amsterdam’s local authority hopes that the video will serve as a warning to those who are considering visiting the city for the purpose of getting drunk or taking drugs.
The city of Amsterdam is committed to providing a safe and enjoyable experience for all visitors. The campaign is part of a larger effort to ensure that tourists are aware of the consequences of their actions, and that they respect the city’s laws and regulations.
Be First to Comment