Key takeaways:
- Ira “Bob” Born was a beloved figure in the candy industry and his death is a great loss to the company and the community.
- He was an inventor whose amazing intellect allowed him to see solutions to almost any situation.
- He designed the machine that deposits the Peeps Marshmallow Chicks, and his machine was in use for well over 50 years.
Just Born Quality Confections, the Pennsylvania-based company that makes various candies, including the chick-shaped marshmallows, announced on Monday the death of Ira “Bob” Born, known as the “Father of Peeps.” Born was the son of Just Born’s founder, Sam Born, joining the company after he left the Navy following World War II.
David Shaffer, board chair and co-CEO of Just Born, said in a statement, “We extend our deepest sympathy to his son, Ross, and the entire family.” He added, “He was an inventor whose amazing intellect allowed him to see solutions to almost any situation.”
Born is credited with pioneering the way the chick-shaped candies are made. He designed the machine that deposits the Peeps Marshmallow Chicks, and his machine was in use for well over 50 years.
Just Born Quality Confections said in a press release, “Bob will be remembered as a tireless and passionate advocate for the candy industry and a wonderful supporter of our community.”
Ira “Bob” Born was a beloved figure in the candy industry, and his death is a great loss to the company and the community. His legacy will live on through the Peeps Marshmallow Chicks, which he helped create.
Be First to Comment