Twitter has announced that it will be relaxing its three-year ban on political advertising. The decision comes after Elon Musk purchased the social media platform last year and is part of his efforts to increase revenue.
When the ban was first implemented, then-CEO Jack Dorsey said that while internet ads are powerful and effective for commercial advertisers, they can be used to influence votes and affect the lives of millions when it comes to politics.
In a tweet from its Twitter Safety account, the company said it plans to expand the political advertising it permits in the coming weeks. It also announced that it is “relaxing our ads policy for cause-based ads in the US.”
The move has been met with mixed reactions, with some praising the decision for allowing more political discourse and others expressing concern about the potential for abuse of the platform. It remains to be seen how the new policy will affect Twitter’s user base and the overall political landscape.
Be First to Comment